Posting this in English too because it's just baffling.

Albert Heijn, a Dutch supermarket chain, has been spending significant piles of money advertising their new "AH Terra" store brand, which is supposed to be all about plant-based food.

They've just rebranded their canned beans to fall under that brand, and to 'celebrate', they published a magazine with bean-based recipes.

Half of which use dairy ingredients. 🤦‍♂️