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Posting this in English too because it's just baffling.
Albert Heijn, a Dutch supermarket chain, has been spending significant piles of money advertising their new "AH Terra" store brand, which is supposed to be all about plant-based food.
They've just rebranded their canned beans to fall under that brand, and to 'celebrate', they published a magazine with bean-based recipes.
Half of which use dairy ingredients. 
@joepie91 did they raise the prices accordingly also?
@ethorsoe I'm not actually sure.
@joepie91 jeez! I don't mind them rebranding the beans, because I get a discount on all terra products because I have AH Premium. But those recipes are baffling!