In those comments he’s literally saying that his goal is “brand recognition” for mastodon, so that people are more likely to sign up for mastodon instances over other different-looking federated instances

It’s literally the shit I talked about in that blog post, he’s actively trying to make people think the Fediverse is just mastodon and create growth at all costs

He’s also talking about servers “cooperating or competing” which holy fuck, no, Fediverse instances aren’t competing, no instance loses anything from someone choosing to use another instance

In a year he’ll probably remove that “g” from “gGmbH” and turn all the community work that went into this over all the years into his personal business in hope of making millions..