@joepie91 the cost of a regular kettle is so low because they're produced in absurd volumes. once you get into temperature control the volume drops and the price goes up accordingly. the extra BOM cost is not that relevant.
@gsuberland See here, though: https://social.pixie.town/@joepie91/114285597979605699
@joepie91 yeah, if they've got the existing brand relationships to get market penetration to sell them at volume then it'll be cheap. it's 100% a volume game though.
same thing with toasters. they're cheap because they're manufactured in the tens of millions of units, to the point where there's a whole market of toaster control ASICs and those chips are all any toaster uses these days.
@joepie91 thing is, from a money perspective, it doesn't make much sense to sell a temperature controlled kettle at the rough price bracket as your lines of cheap kettles, because the added cost means lower profit margins (albeit marginal) and higher complexity means more warranty returns. so to offset that they tend to get sold at a higher price bracket, as a luxury good rather than a basic product. you *can* do it as a cheap volume sale, but it's a bit of an odd duck.
@joepie91 I've owned two temperature controlled kettles and they both failed within 3 years. one cost over £100. and we barely ever used the controlled temperature features.
the basics kettle I bought for £6 as a student worked for 15 years before it developed a minor leak. we paid a little more (£20) for the replacement to get one that matched our kitchen colour scheme, but it's still basic and works perfectly.
from an e-waste perspective I'm fully sold on keeping it simple.
@gsuberland (On a related note, the Blokker kettle is literally available on AliExpress, just without the Blokker logo and packaging (and possibly with less QC). So it's not like they did some major engineering effort to produce a high-quality product.)
@joepie91 if you've ever wondered why a company's support seems to have absolutely zero insight on the internals of their own products it's usually because they're just a whitelabelling distributor. they have no engineers, it's fully logistics and marketing.
@joepie91 "possibly with less QC" actually doubtful. a ton of products sold in the West are just whitelabelled Asian-market products, and the Western distributors don't do extra QC. it's the same in all product verticals from kitchenware to test & measurement. BK Precision whitelabels Chinese brands like Maynuo and applies a 300-500% margin on top.