One of my most valuable life lessons has been that there is no such thing as 'multiple priorities'. It's in the nature of 'priorities' that they are ordered, and understanding that order lets you predict outcomes.

Sure, people or organizations can consider multiple things genuinely important, but what *really* drives the decisionmaking, is the answer to "if two of these important things ever directly conflict with each other, which one wins out?"

And in a commercial or business context, the answer is ultimately almost always "profit", regardless of the social or environmental virtues that a company sings about itself.