I've said many times before that we don't actually need to worry about 'marketing' things like Mastodon or Matrix, we just need to make it good, and then people will organically and sustainably discover it and stick around. That we don't need to play the Silicon Valley game of "making a big splash and growing massively" because that only benefits startups, not community networks, we have different goals and costs.

And the situation with Bluesky is a really good example of this in action. Look at the amount of people on here who were using Bluesky, and with the latest events went "actually this sucks, huh, I guess I'm going back to fedi".

*That* is what I'm talking about. Notice how quickly people realized the problems with Bluesky. And how quickly they returned to fedi! *This* is how you grow a community network sustainably. You don't need or want to be the 'hot new thing' that's popular for a month and then drops off. You just need to be the reliable rock in a stormy ocean and people will slowly accumulate over the years and rarely or never leave.

Focus on making fedi better and better. Don't waste your energy and goodwill trying to play a corporation's game on a shoestring budget.

(And one of the most important ways right now to make fedi better is to improve moderation tooling and actually listen to marginalized folks.)