Sigh, I guess I should've expected corporations to try and coopt "harm reduction"...

To be clear about this, "harm reduction" is what you do when you cannot solve the situation fully because of circumstances or (more frequently) an oppressive system that you do not control, and so the best you can do is mitigate the impact.

It is NOT an acceptable thing to do or argue when you *are* the ones in power and responsible for the problem existing in the first place, like tobacco companies are trying to do! The only valid approach in that situation is to stop harming people entirely.