Many folks here probably already know this, but it's worth repeating, because I think it's one of the most crucial yet overlooked things about political campaigning:

Always demand *twice* what you're looking to get. People will generally treat 'campaigning for change' like a negotiation, and they will (unfortunately) usually not accept rational arguments by themselves.

If you demand the outcome you want, then your campaign is basically guaranteed to fail; you will get something that's inbetween your demands and the status quo. Doesn't matter how reasonable your demands are, you will not get them.

The purpose of asking for twice what you want is to make the reasonable ask actually *look* reasonable to people, by framing it on a broader spectrum of possibilities.

(If necessary, delegate the "demanding twice what you want" to a separate organization that you can afford to 'burn', so that your main organization looks like the reasonable party.)

Yes, it sucks that this is necessary.