Build FOSS software that's clearly better than the alternatives, but make it *exactly* the right amount of hostile-to-corporations; so that it is frustrating to use and slows down business processes, but isn't *so* bad that it justifies buying or developing an alternative

Take advantage of corporations' inability to see the long-term costs resulting from short-term savings. If they can enshittify our software, we can enshittify theirs

Also works with existing projects that are already widely adopted by corporations