long, lessons from the early web (in the Netherlands)
@oluOnline Kind of related to my other comment about Clubs.nl, one thing I noticed very early on was that social interaction started getting worse as soon as everything started revolving around *individuals*.
Early 'mass social media' here in NL (Clubs, Partyflock, etc.) were primarily based around communities, events, and so on - you'd have a profile, but it was more a technicality than anything, and didn't contain much more than a display name and maybe an avatar and "things you've posted to".
Once what I'll call "ego-oriented" social media started catching on (that started with Hyves here, Facebook only came later and MySpace was a small player), there was a noticeable shift of the online social vibe towards bragging, making yourself look good, and generally individualism.
I learned an important lesson from that; for social media to be genuinely social, it should revolve around community, and not around individuals.
In the two decades since, I've only seen evidence for that piling up higher and higher, and thankfully the more community-oriented approach is starting to come back a little in places like fedi.