Something that an actual investor said (albeit originally in Dutch): "there have been many apps for sharing things with neighbours, but they've always had trouble turning it into a business case. The reason we're investing in <specific app> is because they've figured out how to do so."
In case you were still wondering whether the free market is an appropriate way to build and maintain society.
(This app charges you a subscription fee for the privilege of borrowing stuff from neighbours, by the way, expects users to do free labour for moderation, and heavily pushes the paid rental option for which they take a significant commission)
