Facebook Threads
"Threads userbase drops by 80%, only a month after launch"
Yes, this is how MAU metrics work, when are journalists gonna stop reporting these misleading metrics?
re: Facebook Threads
(For those unfamiliar: MAU means Monthly Active Users, and so it's measured over the past month.
"After a month" is exactly when the user surge drops outside of the measuring frame, and so everybody who tried it out and didn't return suddenly no longer gets counted. And so you *always* get a sharp drop.)
