There's a recurring theme with established people/orgs buying into NFT nonsense; where the actual customers/fans/etc. very quickly respond with universal disgust and criticism...

... but then over the next few weeks, once it's no longer news anymore, all the NFT shills and 'investors' (who generally have nothing to do with the org in question) start showing up and drowning the comments in positive encouragements and celebration.

And then for anyone reading back the public response later, it'll seem like the announcement was a great success that was very well-received, because of the sheer volume of astroturfed positive comments.

How would one deal with this effectively? I feel like it's creating a lot of misleading belief in the success of NFTs; both for onlookers, and for the organizations themselves.