@0x4d6165 I feel like the problem is more that there's often no path from the pithy Instagram infographic *to* the deeper stuff.

Like, usually the problem isn't exactly that people are unable to watch a long video, or read a long text, or read a book, or take in some other large amount of information. It may take a while, the formats may need to vary, but people can generally do this, people can learn.

The problem is that they have no *reason* to. Nobody gives them one. Usually the first people hear about these complex sources is by someone being judgmental at them for not already knowing about it, which doesn't exactly inspire someone to read or watch it.

So we do need the complex in-depth materials, and we do also need the easily accessible infographics and slogans, but most of all we need campaigns that use *both*, to give people a reason to care about the former by inspiring them with the latter, and do so in an inviting and inspiring way rather than a judgmental one.

Imagine a campaign going "defund the police", which directly invites people on every poster, sticker, etc. to read a one-page pamphlet or website or Facebook post or whatever that briefly explains what that means and how the world would get better as a result, and which then in turn references some articles or books or videos that explain *why* it works.