@joepie91 @nota possibly, yeah — as far as i remember it, in the discussion i referred to above, the initial example was a hip company doing expensive clothes with ads that was very about it being artisanal and such (and the conversation basically started as a "hey if that marketing works on you you probably don't understand how your clothes are made, and also have you considered supporting independent creatives/people on this platform who will happily sew you clothes instead")
which might gesture at the what you mean — as in, "the thing you think they're saying with 'hand-made' isn't that, but also the thing you probably *meant* can actually be had, just not from this hip company"
but i'm not sure how much I'd specifically agree with your phrasing? like, i think it's fine if the creator had little agency over the thing they produced (e.g. because it's a mass-produced design made by someone else), as long as they have agency over their job and aren't exploited (or am i just misunderstanding you here? 😅)
i sometimes feel that this distinction is kind-of there in "artisanal" vs "hand-made" in english (or at least they can be used like this)? but it's still implicit and easily missed, so only of limited helpfulness for this ..