Quick lesson in GDPR

Example of a legitimate interest:

If a customer orders something from a retailer, to be delivered to the customer's home, the retailer has a legitimate interest in storing and processing the customer's home address so that they can carry out the terms of the contract.

Example of an illegitimate interest:

The website is funded through ad revenue. To maximise revenue, the advertisers collect information about what other websites you visit so that they can tailor adverts to your interests and get more click-throughs.

@tryst My favourite example of this is GitHub: there’s no cookie warning on it, because they don’t create unnecessary cookies.

It’s that simple, and yet 99% of online publishers don’t get this