Twitter, X.com rebrand, backstory
Some backstory (retold from memory, haven't checked for accuracy):
Musk was also involved in early PayPal, called X.com at the time. IIRC, there was a falling out between Thiel and Musk because Musk wanted it to be an "everything app" even back then, and Thiel didn't.
Far as I can tell, this 'rebrand' is just Musk trying to revive a 20 year old hobby horse, but this time with Twitter instead of PayPal.
Speaking of which, Wikipedia editors sure have a ship-of-Theseus to deal with now, regarding the X.com wiki page...
re: Twitter, X.com rebrand, backstory
@joepie91 not provided: the weird rant about how X was the next best thing, even though no one (probably even he) knew what that was.
re: Twitter, X.com rebrand, backstory
@joepie91 [citation provided]
I dug the articles up yesterday
https://www.inverse.com/article/33987-elon-musk-paypal-x-com-domain
https://www.bbc.com/news/technology-61323401
https://www.bbc.com/news/technology-63141272
He’s just trying to make fetch happen.