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re: baffling food branding 

@prehensile@tech.lgbt @ben De Vegetarische Slager (in NL) used some, uh, creative archaic-sounding naming to get around that:
Kipstukjes -> Kipstuckjes
Rookworst -> Roockworst

And I've spotted a couple of supermarkets converting "kipstukjes" (chicken pieces) into "stukjes als van kip" (pieces like of chicken)

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