re: baffling food branding
@prehensile@tech.lgbt @ben De Vegetarische Slager (in NL) used some, uh, creative archaic-sounding naming to get around that:
Kipstukjes -> Kipstuckjes
Rookworst -> Roockworst
And I've spotted a couple of supermarkets converting "kipstukjes" (chicken pieces) into "stukjes als van kip" (pieces like of chicken)